“The #1 most frequently asked question: Why should I pay “$X” to share the board with 7 other advertisers when I can pay the same amount to be on a static face by myself?"

• Great question!  Leasing a static face is a better choice for some businesses, but not all.  For example, a static face ad would be smart investment if it gives directions like “Exit Now for gas,” or “turn left now for ABC drycleaners.”  However, after people drive past most static signs 5-10 times, they stop noticing it.  However, a digital sign is a true eye magnet.  The changing ads draw attention to the board.  Further, if you want to change your ad on a static board, it will take 10-14 days to order the vinyl, have it delivered, and install it on the billboard.  Lots of potential delays due to weather.  Plus, you’ll have to pay for the vinyl, the shipping cost, and the installation.  With a digital, the changes are near real time and there is zero cost.

• By the way, if you’re advertising on TV, the internet, the radio or in the newspaper, you’re sharing that media with a lot more than seven other companies, your ad will only appear a couple of times a day instead of 1,440, and the CPM (Cost Per Thousand) impressions is up to 100 times more expensive.”